Your Brand, Everywhere That Matters
Deliver awareness campaigns across trusted publishers, targeted ABM channels, and curated media environments, fully managed, brand-safe, and built to drive demand.
Why Brand Awareness Falls Short in B2B
Most B2B awareness campaigns struggle to deliver real value. They rely on fragmented channels, limited brand control, and media strategies built for impressions, not influence.
- Fragmented channels with limited control over message
- Low-quality placements that dilute brand trust
- No visibility into which buyers engaged
- No link between awareness and pipeline progression
- One-size-fits-all content that doesn’t adapt to account needs or buyer journey stage
- Internal teams stretched managing assets, approvals, and disconnected partners
- Little or no insight into off-site performance, and slow, unreliable reporting when it finally arrives
The result? Campaigns that feel active but lack impact, and brand equity that disappears into someone else’s black box.
Path7 changes that.
Awareness Campaigns That Drive Real Results
Our fully managed solution combines strategic content and precision delivery to help your brand stand out in the right environments.
- Sponsored placements on trusted publisher and trade media sites
- Embedded content hubs - microsites that replicate your brand experience and live within publisher environments
- Podcast and editorial activation to reach decision-makers in context
- Programmatic ABM across display networks, targeting your named accounts with precision
- Intent-driven amplification on LinkedIn, Reddit, and Quora, where buyers actively seek insight
- Gated or ungated content, depending on your brand objectives
- Real-time analytics, content performance insights, and ICP-level engagement tracking
From Strategy to Execution-Handled
Here’s how we deliver high-impact brand awareness campaigns without draining your internal resources:
Design Your Embedded Brand Hub
We build a fully branded, embeddable microsite that replicates your brand experience within trusted publisher environments. Together, we agree the mix of content, thought leadership, research, video, or editorial, and define its purpose across the buyer journey.
Deploy to Trusted Environments
Your microsite is embedded across curated publications, trade associations, or partner networks. It looks and feels like your site, just positioned where your buyers already spend time.
Amplify Across Targeted Channels
We activate content via programmatic display, and intent-driven placements on platforms like LinkedIn, Reddit, and Quora, aligned to your ICP and campaign goals.
Retarget & Personalize the Journey
Pixels and account intelligence enable content sequencing, so returning visitors never see the same thing twice. Content updates dynamically based on behavior, account, and stage.
Track Real-Time Performance
Get immediate visibility into which companies are engaging, what content is resonating, and how your campaign is performing, without waiting for end-of-month reports.
What’s Included in Every Campaign
We don’t just launch content. We deliver a complete, managed brand experience, designed to engage buyers, inform strategy, and build measurable momentum.
Campaign Strategy & Setup
We start by understanding your goals, then build and launch a fully branded content experience from the ground up.
- Strategic planning to define campaign objectives, target audiences, and content purpose
- Content mix and format selection - from thought leadership and research to video and editorial
- Branded content hub design that replicates your brand inside trusted publisher environments
- Asset coordination and setup, including copy formatting and creative alignment
- Media outreach and placement negotiation - we secure the right environments for your message
- Optional gated content with smart forms for lead capture and compliance
Channel Activation & Distribution
We combine contextual placement with intelligent targeting, ensuring your message reaches buyers where and when it matters.
- Sponsored placements across premium trade and vertical media
- Embedded editorial, video, and podcast content to elevate engagement
- Programmatic ABM across display networks for precision reach
- Intent-driven activation on LinkedIn, Reddit, and Quora
- Third-party intent data used to prioritize in-market accounts
- Option to layer in your own visitor or CRM data for enhanced targeting
- Geotargeting, industry segmentation, and buyer-stage alignment
Performance Optimization and Growth
See who engages, how content performs, and what’s working, without waiting for someone else’s report.
- Real-time visitor tracking with company-level identification
- Retargeting pixel setup to build custom audiences
- AI-powered content sequencing that adapts to buyer behavior
- Analytics dashboards with asset-level and account-level insights
- Optimization based on engagement patterns and intent signals
- Full visibility into which content and channels drive impact
Turn Engagement Into Audience Strategy
Every awareness campaign is fully pixel-enabled, so your content doesn’t just inform, it builds retargeting audiences across:
- Meta (Facebook & Instagram)
- Programmatic display platforms
We capture who engages with your brand across publisher sites, content hubs, and editorial placements, then make it easy to re-engage them with next-step messaging.
Build momentum, not just reach.
Who We Work With
Path7 powers awareness campaigns for B2B teams who need results, not just reach.
Enterprise Tech Vendors
You’re launching a new solution, repositioning in a crowded market, or supporting a product narrative with thought leadership. You need credibility, control, and reach, without adding headcount.
Mid-Market Marketing Teams
You’ve got the strategy but not the infrastructure. We act as your content deployment and activation layer, turning existing assets into active awareness campaigns that reach your ICP at scale.
ABM, Demand Gen & Brand Leaders
Whether your focus is pipeline or perception, we align with your objectives. Path7 supports brand-building that feeds demand, and makes you look good doing it.
How We Measure Brand Impact
Because awareness only matters if it moves the needle.
We track what most platforms can’t: who engaged, what resonated, and how it influenced the buyer journey. Here’s how we make it measurable:
Brand Recall & Perception Shift
Understand how your audience perceives your brand, before and after the campaign. Includes aided recall, unaided recall, and message lift.
Content Engagement Depth
See how long users stay, how far they scroll, and how many assets they consume. It’s not just clicks, it’s content consumed with intent.
Journey Progression
Track how audiences move from early-stage content to more specific, solution-focused messaging, mapped to your funnel stages.
Audience Quality & ICP Match
Identify who engaged by company size, industry, job level, and region. Know if you’re hitting your target accounts or wasting reach.
Account Penetration & Influence
See how many contacts from a single company engaged, how frequently they returned, and whether you reached multiple stakeholders.
Campaign Impact Summary
Receive a clear, executive-ready report showing engagement quality, content performance, audience fit, and strategic next steps.
Ready to Be Everywhere That Matters?
Launch a brand campaign that delivers attention, engagement, and measurable impact.